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How to be trustworthy about data
by David Spiegelhalter
About this EXP
David Spiegelhalter, Chair of the Winton Centre for Risk and Evidence Communication, University of Cambridge, addresses data-based claims and trust.
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Key point 1
Numbers can be manipulated to look frightening or reassuring.
Key point 2
Organisations and politicians need to demonstrate trustworthiness in order to earn trust.
Key point 3
Transparent data-based claims should be accessible, comprehensible, usable and assessable.
Key point 4
We can counter misinformation by “pre-bunking” it; be the first to tell people the misinformation and explain why it’s not true.
Other EXPs by David Spiegelhalter
Are statistical models wrong?
Why statistics is an art