Essentially, what we need to understand is that our entire economy – from the smallest, poorest subsistence agriculturalists to the biggest companies on the planet – exists and operates within the context and confines of the natural world. Everything else I do in economic research stems from that simple observation. It means that when we invest in nature, we are expanding and enhancing the economy’s operating space. Still, it also means that when we degrade nature, our entire economy is subject to the consequences. There are many excellent reasons to invest in and protect nature. Perhaps, we care about future generations and believe that they ought to have safe, clean air to breathe. Or, perhaps, we have any number of religious, cultural or ethical attachments to the natural world. We might simply enjoy nature when watching David Attenborough’s inspirational documentaries as I do. Moreover, we might think back to camping or beach trips with our families and how important it was to be able to experience these wonderful, pristine, natural oases and enjoy our time together.


