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Hidden persuasion: from advertising to politics
by Daniel Pick
About this EXP
Daniel Pick, psychoanalyst and Professor of History at Birkbeck College, University of London, talks to us about subtle and obscure power.
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Key point 1
Hidden forces of persuasion have long been of cultural interest. In particular, several movies throughout the 1950s and 1960s highlighted this theme.
Key point 2
While hidden persuasion may be associated with totalitarian societies, it has been effectively exercised in Western societies through advertising.
Key point 3
Concerns around hidden persuasion remain highly relevant today as big data platforms allow for the manipulation of behaviour and political sentiment.
Other EXPs by Daniel Pick
The crowd and group psychology
Psychoanalysis and a brief history of mind control