Hidden persuasion: from advertising to politics - EXPeditions

Hidden persuasion: from advertising to politics

by Daniel Pick
  • Key point 1
    Hidden forces of persuasion have long been of cultural interest. In particular, several movies throughout the 1950s and 1960s highlighted this theme.
  • Key point 2
    While hidden persuasion may be associated with totalitarian societies, it has been effectively exercised in Western societies through advertising.
  • Key point 3
    Concerns around hidden persuasion remain highly relevant today as big data platforms allow for the manipulation of behaviour and political sentiment.